Introduction

Silicon Road ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Silicon Road is a tech trade-in and repair business located at 101B Bridgend Road, Aberkenfig, Bridgend, CF32 9AP. We are the data controller responsible for your personal information.

Information We Collect

We may collect the following types of personal information:

Contact Information: Name, email address, phone number
Transaction Information: Details of devices bought or repaired, payment information
Technical Information: IP address, browser type, device information (collected via cookies with consent)
Communication Records: Messages you send us via email, phone, or our contact form

How We Use Your Information

We use your personal information to:

Process your trade-in or repair transactions
Respond to your enquiries
Provide quotes and communicate about services
Send transactional emails (receipts, repair updates)
Comply with legal obligations
Improve our website and services (with consent)

Legal Basis for Processing

We process your personal information based on:

Contract: Processing necessary to fulfil our contract with you
Legitimate Interests: Processing necessary for our business operations
Consent: Where you have given explicit consent (e.g., analytics cookies)
Legal Obligation: Where required by law

Data Retention

We retain your personal information only for as long as necessary:

Transaction records: 6 years (legal requirement)
Contact form enquiries: 2 years or until resolved
Analytics data: 26 months (anonymised)

Your Rights

Under UK GDPR, you have the right to:

Access: Request a copy of your personal data
Rectification: Request correction of inaccurate data
Erasure: Request deletion of your data (subject to legal requirements)
Restriction: Request limited processing of your data
Portability: Request transfer of your data
Object: Object to processing based on legitimate interests
Withdraw Consent: Where processing is based on consent

To exercise any of these rights, please contact us using the details below.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including encrypted connections (HTTPS), secure payment processing, and limited access to personal data.

Data Sharing

We may share your information with:

Email service providers (to send transactional emails)
Payment processors (to process payments)
Professional advisors (accountants, legal)
Law enforcement (when legally required)

We do not sell your personal information to third parties.

Cookies

For information about how we use cookies, please see our Cookie Policy.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Complaints

If you have concerns about how we handle your personal information, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Contact Us

For any privacy-related enquiries:

Email: hello@siliconroad.co.uk
Phone: 01656 511 678
Address: 101B Bridgend Road, Aberkenfig, Bridgend, CF32 9AP

Privacy Policy